Why we should care how teenagers spend time online

40% of teens (14-17) who spend time online are active Blog readers, 20% create them. Why should we care about this? Because as small business owners these are going to be the people who in 5 years are going to be done with college and searching for our businesses. I was an intern at several different companies while in school, and you know what jobs I always got? Jobs like this "Hey, go find us a place to order some office supplies"; "We need to frame this picture for our office waiting room, go find a framing place and get it done"; "We need new office furniture, can you find a place to order it from and get them in here to talk to us"; "We need an document management system, can you do some research online and find something that will work for us" What do these requests and teenagers online have to do with each other? In 5 years, these teens are going to be the ones researching these things for companies and we better have an online presence and strategy to reach these people with our businesses. Are we developing pod casts for our customers? Advertising on the Blogs that they visit? Sponsoring the right websites and content?