Why Email Marketing is not SPAM

A typical conversation goes like this:

Person: “Tell me what your company does Julie”

Julie: “Well, we provide businesses with all of the tools to help their companies grow using the internet including e-learning, document management, web design, internet marketing and email marketing.”

Person: “Ohh SPAM. I hate SPAM …… ”

So today I am going to list the three biggest differences between SPAM and legitimate email marketing.

1. SPAM is sent indiscriminately to massive lists of untargeted, unqualified prospects.
EMAIL MARKETING is sent to targeted customers and qualified prospects who are expecting to receive email communication from you because A) You verbally told them you would be sending them information, for example while exchanging business cards or B) They signed up to receive communication from your business.

2. SPAM comes from senders who will not remove you from their list.
EMAIL MARKETING always describes how you can stop receiving future messages and lists the contact information (name and physical address) of the sender.

3. SPAM makes offers for products and services that are usually illegal
EMAIL MARKETING includes information and special offers that your customers and prospects find useful, relevant, and timely.

Where does the term SPAM come from?

The British comedy troupe Monty Python used this as the context for their Spam sketch, which gave rise to the term Spam as the common term for unsolicited bulk electronic